Seed Investment Opportunity in Wine Industry Disrupter

Connecting consumers and wine

a $4.2 Billion Opportunity

Investor Presentation Video


Targeting the Curious Wine Explorers in the DTC channel alone, represents a 4.2 Billion dollar opportunity.

The $65#1 Billion wine industry in AU and USA struggle to engage with Curious Wine Explorers, as traditional marketing and sales approaches are not proving effective.

Market Size & Opportunity

Financial Forecasts

TAM $65 Billion (USA + Aus Wine Industry)​

SAM $4.2 Billion (The Curious Explores in the DTC Channel)​

SOM $87 Million (2.5% of SAM)

Break Even - Mid 2024

Annual Gross Revenue in Year 5 - $41 Million

Return on Equity Over 5 Years - 17 x

The media frequently use the term 'Millennials' to refer to the 'Curious Explorers' demographic when discussing the wine industry's challenges in engaging with this group.


We combined the engagement of a winery visits and accessibility of a wine club , to create an at home cellar door experience offering the joy of the discovery of new wines, in the comfort of own environment.

Our secret sauce

We went beyond the sweet spot of the intersection of accessibility and engagement and add smart technology to add the additional benefit and having the right wine.


Our product delivering this solution is called “Give it a swirl” and it includes three core components.

Firstly, there is our Wine Matching AI Tech, which selects which wines are sent to each consumer.

Next is the small format wine bottles. Each pack consists of 4 x (times) 187ml glass bottles. Using this small format, makes our solution more accessible and affordable.

The third element is our Interactive UX Platform, that delivers a personalized guided wine tasting experience.

Together the technology, content, and wine, combines to deliver a social, safe and fun, at home tasting room experience.

Product Potential

We combined the engagement of a winery visits and accessibility of a wine club , to create an at home cellar door experience offering the joy of the discovery of new wines, in the comfort of own environment.

Our Vision

A world where at home cellar door experiences are the most common way consumers and connect with wineries

Primary Opportunity

Achieving 2.5% of DTC millennial frequent wine drinkers in AU + USA is worth > $87m annually

Secondary Opportunities

Commissions from third party sales generated through in pack marketing offers.

Long Term Opportunities

Using interactions to collect data for that can be used to build an AI wine matching applications.

Our Technology

Our current technology used for wine matching is more detailed and accurate than those of our competitors. We are also using the data from our current tastings to develop our Ai, that once trained will be able to match consumers to wines with an expected 90% accuracy.

Production Capabilities

Wine Bottling

Line ASemi Automated Sampling Line120 bottles per hour
Line BFully Automated Small Format Bottling Line900 bottles per hour
Line CFully Automated Mobile Bottling Line1200 bottles per hour

Content Production

Inhouse production studio including 3 x permanent film sets, studio lighting banks, props and latest 8k digital filming equipment

Business Model

Our primary revenue (70%) is from B2C sales, combining both casual purchases and subscriptions to our home cellar door experiences. An additional 30% of revenue is derived from B2B service of:
1 – Production
2 – Technology Licensing
3 – Distribution
4 – Sales Commissions

Media Coverage

Meet Our Team

Avron Rubin

An experienced CEO who has successfully led several start-ups from angel funding to international expansion and market segment leadership. His love for wines stems from time spent studying in Stellenbosch, one of the world’s great wine regions.

Paula bayliss

Paula has spent the last decade leading organisations through growth and change through Human Resources. Experiencing different wine regions while travelling sparked an appreciation she is excited to share through our platforms.

Simon bayliss

Fifteen years industry experience in visual communication focused on branding, packaging and advertising. His backyard is home to some unique vineyards in Waiheke Island, Auckland.

Meet Our Advisors


Advisor Focused on Australia
GM / Cellarmasters Head of Buying / The Wine Quarter Tesco Account Manager / PLB Group


Advisor Focused on USA
Board Member / Livermore Wine Growers VP Marketing / The Wine Group GM / M & M Mars Director / Dryers Ice Cream

Love wine?

Love a 17x return on investment in 5 years?

( Avron Rubin. Co-Founder )