Seed Investment Opportunity in Wine Industry Disrupter
Connecting consumers and wine
a $4.2 Billion Opportunity
Investor Presentation Video
Opportunity
Targeting the Curious Wine Explorers in the DTC channel alone, represents a 4.2 Billion dollar opportunity.
- #1 Wine Australia Market Explorer
- #2 Wine Intelligence US Portraits 2021
- #3 Sovos DTC Report 2023
Market Size & Opportunity
Financial Forecasts
TAM $65 Billion (USA + Aus Wine Industry)
SAM $4.2 Billion (The Curious Explores in the DTC Channel)
SOM $87 Million (2.5% of SAM)
Break Even - Mid 2024
Annual Gross Revenue in Year 5 - $41 Million
Return on Equity Over 5 Years - 17 x
The media frequently use the term 'Millennials' to refer to the 'Curious Explorers' demographic when discussing the wine industry's challenges in engaging with this group.
Solution
We combined the engagement of a winery visits and accessibility of a wine club , to create an at home cellar door experience offering the joy of the discovery of new wines, in the comfort of own environment.
Our secret sauce
We went beyond the sweet spot of the intersection of accessibility and engagement and add smart technology to add the additional benefit and having the right wine.
Product
Our product delivering this solution is called “Give it a swirl” and it includes three core components.
Firstly, there is our Wine Matching AI Tech, which selects which wines are sent to each consumer.
Next is the small format wine bottles. Each pack consists of 4 x (times) 187ml glass bottles. Using this small format, makes our solution more accessible and affordable.
The third element is our Interactive UX Platform, that delivers a personalized guided wine tasting experience.
Together the technology, content, and wine, combines to deliver a social, safe and fun, at home tasting room experience.
Product Potential
We combined the engagement of a winery visits and accessibility of a wine club , to create an at home cellar door experience offering the joy of the discovery of new wines, in the comfort of own environment.
Our Vision
A world where at home cellar door experiences are the most common way consumers and connect with wineries
Primary Opportunity
Achieving 2.5% of DTC millennial frequent wine drinkers in AU + USA is worth > $87m annually
Secondary Opportunities
Commissions from third party sales generated through in pack marketing offers.
Long Term Opportunities
Using interactions to collect data for that can be used to build an AI wine matching applications.
Our Technology
Our current technology used for wine matching is more detailed and accurate than those of our competitors. We are also using the data from our current tastings to develop our Ai, that once trained will be able to match consumers to wines with an expected 90% accuracy.
Production Capabilities
Wine Bottling
| Line A | Semi Automated Sampling Line | 120 bottles per hour |
| Line B | Fully Automated Small Format Bottling Line | 900 bottles per hour |
| Line C | Fully Automated Mobile Bottling Line | 1200 bottles per hour |
Content Production
Inhouse production studio including 3 x permanent film sets, studio lighting banks, props and latest 8k digital filming equipment
Business Model
Our primary revenue (70%) is from B2C sales, combining both casual purchases and subscriptions to our home cellar door experiences. An additional 30% of revenue is derived from B2B service of:
1 – Production
2 – Technology Licensing
3 – Distribution
4 – Sales Commissions
Media Coverage
Meet Our Team
Avron Rubin
An experienced CEO who has successfully led several start-ups from angel funding to international expansion and market segment leadership. His love for wines stems from time spent studying in Stellenbosch, one of the world’s great wine regions.
Paula bayliss
Paula has spent the last decade leading organisations through growth and change through Human Resources. Experiencing different wine regions while travelling sparked an appreciation she is excited to share through our platforms.
Simon bayliss
Fifteen years industry experience in visual communication focused on branding, packaging and advertising. His backyard is home to some unique vineyards in Waiheke Island, Auckland.
Meet Our Advisors
BEN COPEMAN-HILL
GM / Cellarmasters Head of Buying / The Wine Quarter Tesco Account Manager / PLB Group
BEN COPEMAN-HILL
Board Member / Livermore Wine Growers VP Marketing / The Wine Group GM / M & M Mars Director / Dryers Ice Cream
Love wine?
Love a 17x return on investment in 5 years?