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Seed Investment Opportunity in Wine Industry Disrupter
a $4.2 Billion Opportunity
Targeting the Curious Wine Explorers in the DTC channel alone represents a 4.2 Billion dollar opportunity.
The wine industries in Australia and the USA, worth $65#1 billion, face challenges capturing the attention of Curious Wine Explorers. Traditional marketing and sales strategies are proving ineffective in engaging this market segment.
TAM $65 Billion (USA + Aus Wine Industry)
SAM $4.2 Billion (The Curious Explores in the DTC Channel)
SOM $87 Million (2.5% of SAM)
Break Even - Mid 2024
Annual Gross Revenue in Year 5 - $41 Million
Return on Equity Over 5 Years - 17 x
Our innovative approach combines the immersive experience of visiting a winery with the convenience of a wine club, resulting in an unparalleled at-home cellar door experience. With our service, wine enthusiasts can discover exciting new wines from the comfort of their own homes, without compromising on the joy of exploration.
We extend beyond a sweet spot of accessibility plus engagement by incorporating smart technology to identify your perfect wine for any occasion.
Our product delivering this solution is called “Give it a swirl” and it includes three core components.
Firstly, there is our Wine Matching AI Tech, which selects which wines are sent to each consumer.
Next is the small format wine bottles. Each pack consists of 4 x (times) 187ml glass bottles. Using this small format, makes our solution more accessible and affordable.
The third element is our Interactive UX Platform, that delivers a personalized guided wine tasting experience.
Together the technology, content, and wine, combines to deliver a social, safe and fun, at home tasting room experience.
We combined winery visits and wine clubs to offer an at-home cellar door experience, allowing customers to discover new wines in the comfort of their own homes.
A world where at-home cellar door experiences are the most common way consumers connect with wineries.
Achieving 2.5% of DTC millennial frequent wine drinkers in AU + USA is worth > $87m annually.
Commissions from third party sales generated through in-pack marketing offers.
Using interactions to collect data that can be used to build an AI wine matching application.
Our wine matching technology surpasses that of our competitors in terms of both precision and detail. Additionally, we are utilizing data gathered from current tastings to develop our AI, which, once trained, will be capable of accurately matching consumers with wines at an expected rate of 90%.
| Line A | Semi Automated Sampling Line | 120 bottles per hour |
| Line B | Fully Automated Small Format Bottling Line | 900 bottles per hour |
| Line C | Fully Automated Mobile Bottling Line | 1200 bottles per hour |
In-house production studio includes three permanent film sets, studio lighting banks, props and latest 8k digital filming equipment.
Our primary revenue (70%) is from B2C sales, combining both casual purchases and subscriptions to our at-home cellar door experiences. An additional 30% of revenue is derived from B2B service of:
1 – Production
2 – Technology Licensing
3 – Distribution
4 – Sales Commissions
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