Seed Investment Opportunity in Wine Industry Disrupter
Connecting consumers and wine
a $4.2 Billion Opportunity
Investor Presentation Video
Opportunity
Targeting the Curious Wine Explorers in the DTC channel alone represents a 4.2 Billion dollar opportunity.
The wine industries in Australia and the USA, worth $65#1 billion, face challenges capturing the attention of Curious Wine Explorers. Traditional marketing and sales strategies are proving ineffective in engaging this market segment.
- #1 Wine Australia Market Explorer
- #2 Wine Intelligence US Portraits 2021
- #3 Sovos DTC Report 2023
Market Size & Opportunity
Financial Forecasts
TAM $65 Billion (USA + Aus Wine Industry)
SAM $4.2 Billion (The Curious Explores in the DTC Channel)
SOM $87 Million (2.5% of SAM)
Break Even - Mid 2024
Annual Gross Revenue in Year 5 - $41 Million
Return on Equity Over 5 Years - 17 x
The media frequently use the term 'Millennials' to refer to the 'Curious Explorers' demographic when discussing the wine industry's challenges in engaging with this group
Solution
Our innovative approach combines the immersive experience of visiting a winery with the convenience of a wine club, resulting in an unparalleled at-home cellar door experience. With our service, wine enthusiasts can discover exciting new wines from the comfort of their own homes, without compromising on the joy of exploration.
Our secret sauce
We extend beyond a sweet spot of accessibility plus engagement by incorporating smart technology to identify your perfect wine for any occasion.
Product
Our product delivering this solution is called “Give it a swirl” and it includes three core components.
Firstly, there is our Wine Matching AI Tech, which selects which wines are sent to each consumer.
Next is the small format wine bottles. Each pack consists of 4 x (times) 187ml glass bottles. Using this small format, makes our solution more accessible and affordable.
The third element is our Interactive UX Platform, that delivers a personalized guided wine tasting experience.
Together the technology, content, and wine, combines to deliver a social, safe and fun, at home tasting room experience.
Product Potential
We combined winery visits and wine clubs to offer an at-home cellar door experience, allowing customers to discover new wines in the comfort of their own homes.
Our Vision
A world where at-home cellar door experiences are the most common way consumers connect with wineries.
Primary Opportunity
Achieving 2.5% of DTC millennial frequent wine drinkers in AU + USA is worth > $87m annually.
Secondary Opportunities
Commissions from third party sales generated through in-pack marketing offers.
Long Term Opportunities
Using interactions to collect data that can be used to build an AI wine matching application.
Our Technology
Our wine matching technology surpasses that of our competitors in terms of both precision and detail. Additionally, we are utilizing data gathered from current tastings to develop our AI, which, once trained, will be capable of accurately matching consumers with wines at an expected rate of 90%.
Production Capabilities
Wine Bottling
| Line A | Semi Automated Sampling Line | 120 bottles per hour |
| Line B | Fully Automated Small Format Bottling Line | 900 bottles per hour |
| Line C | Fully Automated Mobile Bottling Line | 1200 bottles per hour |
Content Production
In-house production studio includes three permanent film sets, studio lighting banks, props and latest 8k digital filming equipment.
Strategy
Our primary revenue (70%) is from B2C sales, combining both casual purchases and subscriptions to our at-home cellar door experiences. An additional 30% of revenue is derived from B2B service of:
1 – Production
2 – Technology Licensing
3 – Distribution
4 – Sales Commissions
Media Coverage
Meet Our Team
Avron Rubin
An experienced CEO who has successfully led several start-ups from angel funding to international expansion and market segment leadership. His love for wines stems from time spent studying in Stellenbosch, one of the world’s great wine regions.
Paula bayliss
Paula has spent the last decade leading organisations through growth and change through Human Resources. Experiencing different wine regions while travelling sparked an appreciation she is excited to share through our platforms.
Meet Our Advisors
BEN COPEMAN-HILL
GM / Cellarmasters Head of Buying / The Wine Quarter Tesco Account Manager / PLB Group
LYNN FISCHER
Board Member / Livermore Wine Growers VP Marketing / The Wine Group GM / M & M Mars Director / Dryers Ice Cream
Love wine?
Love a 17x return on investment in 5 years?